Words fail me on this one, dear readers...so I am simply going to highlight a few of my favorite lines from this SUPER HOT SEXY press release...and let Awesome Coworker chime in as she sees fit.Yes, I'm back from the wilds of Europe...but had I seen this amazing product there, I'm sure I would have had a more fabulous time!
Passion drives packaging for new Latin liquor brand
The SX brand, which stands for “Sensual” and “eXotic,” includes three varieties.
(Well at least someone recognizes that "exotic" actually starts with an "e"...)
Developed by SX Latin Liquors of Fort Lauderdale, Florida...
(Where all the CLASSIEST products are of course created)
...the brand relies on a bottle with flowing feminine movement, designed by 4sight inc., along with exotic ingredients to deliver on a bold brand promise: “Your Drink. Sexier!”
The SX brand, which stands for “Sensual” and “eXotic,” ...
(in case you forgot!)
...includes three varieties, each named after a Latin dance: SXchachacha tequila, SXcalypso rum, and SXsamba cachaca rum. SX founder and CEO David Knight identified tequila for SX’s first product line because of its fast-growing popularity, but current lack of category innovation. “We wanted to introduce something that would grow the category and attract new users,” he says. “Key to that proposition was to produce a bottle that breaks industry norms and stands out.”
In development for nearly two years...
the glass bottle is a tall, slim column with feminine curves “intended to suggest the movement and passion of Latin dance, while also being reminiscent of the slit in a dress”
(Have YOU ever tried to Samba when you're wasted on rum? No easy feat, ladies.)
...“The curvaceous bottle exudes pure sensuality and mystique.”
(Yes, you are the ultimate maneater tequila shot-gulping vixen, and the bottle - the sensuous, curvaceous BOTTLE - for this new rotgut booze is going to lure dozens of Antonio Banderas lookalikes into your lair!)
OOooooo. Just look at those bottles! Curvaceous, sensual... MUY caliente. And yes, Awesome Co-Worker, I have tried to Samba while wasted on rum and I have never felt better about my moves. Don't believe me? They worked! I did lure an Antonio Banderas lookalike into my lair... unfortunately he left before I awoke.. and sent a bald CPA to take his place...but I was not fooled. He probably had to go back to Fort Lauderdale for a SeXy photo shoot...where A LOT of SXy things happen every day.
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